Recently, our marketing team shared a new campaign idea targeting university students. On the surface, it made perfect sense – combine cash-like reward points with a challenge-style event. It’s the kind of mechanic that tends to work. Students participate, engagement goes up, numbers look good. But something about it didn’t sit right with me. It […]
Trends are rapidly changing, whether they are cultural or technological. The younger generation tries to showcase their style and actively follows trends. Meme stocks and FOMO, which stands for fear of missing out, represent this social phenomenon. Specifically, the younger generation is more eager to follow trends than any other age group. The propensity to […]
After the emergence of conversational AI, people can now understand its potential and how it can evolve.The interesting part is that it is challenging to define a new technology without a representative case.As Henry Ford and Steve Jobs have said, people generally ask for known needs rather than unknown needs.Until the iPhone appeared, there was […]
Since David Ricardo introduced the concept of comparative advantage, trade has been positioned as an essential pillar to support the world economy. Up until recently, I believed the competitiveness of a company or a country over others can be compensated by quantitative and qualitative prosperity. That was because I tried to find the market leader […]
Many experts warn us cynicism and pessimism are very dangerous to our mental health and social relationship. And most of us don’t feel they are narcissistic. Rather, we tend to think that we are very optimistic and open-minded. Nonetheless, we often unconsciously start talking with negative words. A few days ago, I wanted to check […]
Leadership has been one of the most important issues to me since I got promoted to manager. There are many books talking about how to lead people and how to perform with them. However, it’s not easy to apply those golden rules to my situation. Sometimes I get great lessons from my team members while […]
I have been operating the startup accelerator program in Vietnam since last year. The main objective of the program is to help young entrepreneurs to realize their dream and to conclusively contribute to the startup ecosystem. Surely, there are incidental benefits such as enhancement of the corporate brand image and relationship with local partners. My […]
Everyone wants to know the future since no one won’t be caught off guard by the uncertain events. In Korea, internet users call the post or blog “Holy Place” when the prediction written a long time ago is realized. Those predictions are buried among other general posts without catching attention from others when they are released. Because those […]
O2O is becoming a common terminology to the public. Especially, young people use diverse on-demand apps to order food and call a taxi. Mega players in this industry are trying to raise funds for aggressive marketing and daily operation as competition is becoming more fierce with new players entering the market. Most O2O startups are […]
Next growth for e-commerce According to a recent news article, EU Commission is investigating antitrust issues in e-commerce. Everyone knows that by and large online shopping is replacing legacy shopping channels and some of the global players are dominant in this sector with their prowess. With this perspective in your mind, what is important is […]